Blood Donation

Our Programme

In 2020, We Are Donors launched our current national blood donation campaign. When we started there was no national student-targeted blood donation marketing from the NHS. As there are currently around 2.4 million students enrolled at UK universities, we believe that making blood donation more accessible to this population is important if we want to engage more young people in donating.

We want to make the blood donation process as easy as possible through better education and access. We have 11 Local groups spread across the UK each based in a different university.

Our local groups carry out a range of activities including:

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Since 2021 we achieved....

Registered over 840+ new university student blood donors
175 students gave blood in our group donation sessions
These donations will have saved the lives of approximately 525 people
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Our focus on ethically diverse blood groups

Having blood donors from diverse ethnic backgrounds enables blood transfusions to be better matched for recipients. There is a national shortage of blood from black blood donors. This is due to rare blood types being more common in this ethnic group but also due to genetic conditions such as sickle cell disease leading to an increased need for blood donations amongst people of black heritage. Our page on diversity has more detail on this. 

Our program aims to raise awareness and recruit new blood donors from all ethnic backgrounds. To do this we have set up local groups in more ethnically diverse areas. We also run events in partnership with student societies such as Afro-caribbean Society.

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Our focus on young blood donors

There are over 2.4 million university students in the UK, all of whom have the potential to consider donating or educating others. University is a time where young people develop their interests and values and start forming life-long habits. It is a time when people from a diverse range of backgrounds mix and have open conversations with each other. But blood donation can be confusing, and many young people don’t know how to donate, what the restrictions are, and whether they can donate or not. We want to change that!
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